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TEDx HochschuleLuzern: Ctrl + Alt + Del

By Lucy Ferguson from WordHouse: Last week I had the pleasure of attending a TEDx event organised by the students of Hochschule Luzern. This year’s topic, “Ctrl + Alt + Del”, struck a chord with me, as I’m sure it does for many of our members embarking on a fresh start here in Switzerland.  

A recurring theme throughout the event was identity. Swiss influencer Anja Zeidler opened with a passionate speech emphasising the importance of prioritising self-love over popularity, explaining how she had to press Ctrl + Alt + Del before losing herself in the pursuit of approval on social media. Poet Joël Perrin examined the potential dangers of a Ctrl + Alt + Del mentality in our society and invited us into the world of Poetry Slam with a performance of his piece, “Maskenmann”. Journalist and director of the Swiss Lesbian Organisation Anna Rosenwasser encouraged us to re-examine our views on gender and sexuality, while actor Samuel Koch gave a raw and moving speech about losing control, having no alternatives, and accidentally deleting part of his life. 

Others spoke of creating something new: Jonas Niederberger and Patrick Weber hope to change the way we shop with their NGO BuyAware, which aims to promote ethics and sustainability within the electronics industry. Andrea Holle is determined to level the playing field for filmmakers with her Mobile Motion Film Festival, and Kevin Kuhn of Jaywalker Digital shared his new outlook on how to build a team. Patrick Seabase recounted tales of his track biking adventures and presented his own formula for success.

As the speakers shared their stories with us, I couldn’t help but think of the stories of so many of our members and the work done by Living in Luzern and its collaborators to support people on their Ctrl + Alt + Del journeys. Starting afresh can feel like a daunting endeavour, but there is a community right here in Lucerne offering support, guidance, and friendship along the way.

If you weren’t able to attend in person, you can still watch a recording of the full event here.

Picture is by TEDx HochschuleLuzern team!

For 6 years my work role is to implement the creative vision across a broad range of digital projects. I support teams to ensure that the portfolio, vision of the brand, tasks of the projects are planned and managed effectively. I collaborate with sales, creative and marketing teams, internal and external clients to translate their “messages”, “visions” and needs into successful storytelling. Living in Luzern is my key to new culture, media, and communication - I am creating my own story in Switzerland the way I know best - storytelling and sharing my own experience.